The Direct Specialty Care Alliance

Everything You Need to Know to Start Your Direct Specialty Care Practice — in 14 Lectures

The DSC Starter Course gives specialist physicians a complete understanding of the Direct Specialty Care model, the legal framework, the right practice structure for their specialty, and a clear 30-day action plan — so they can make an informed decision and take their first real steps.

$247
One-time · Lifetime access · No subscription
14 lectures · 4 modules · On demand · Watch at your own pace
Enroll Now — $247

Lifetime access. 30-day money-back guarantee if you are not satisfied.

Built by DSC physicians
14 lectures · 4 modules
Watch on any device
Lifetime access

Most specialist physicians curious about direct care spend months searching alone — finding scattered information, conflicting advice, and generic business coaching never designed for specialists.

The questions that actually matter go unanswered:

Is DSC even legal for my specialty?

Yes — but most physicians never get a clear answer. The Starter Course answers this in Module 1 with evidence and examples from 10+ specialties

Would this work for my specific specialty?

Rheumatology, cardiology, neurology, hematology, podiatry, ENT — the course includes a dedicated lecture on specialty-specific direct care. You finish with a clear answer for your field.

Where do I even start?

The Roadmap lecture covers every stage of the DSC launch journey. You leave with a specific, sequential 30-day action plan.

The DSC Starter Course does not try to give you everything. It gives you what you need first: a complete, honest understanding of the DSC model and your first concrete steps. Everything needed to execute — contracts, templates, legal guides, community — is inside Alliance membership.

This course is for you if...

You are a board-certified specialist — rheumatologist, cardiologist, neurologist, endocrinologist, oncologist, podiatrist, ENT, psychiatrist, or any other specialist

You are curious about DSC but do not know where to start.

You are burned out by prior authorizations, claim denials, and 10-minute appointments.

You want to make an informed decision before committing to anything.

You are between "I'm curious" and "I'm building" — this course bridges that gap

This course is NOT for you if...

You are a primary care or family medicine physician — Direct Primary Care (DPC) is your model.

You have already built your DSC practice and need growth strategies — those are inside Alliance membership and the Accelerator.

Course outcomes

By the end of this course, you will know:

Exactly what Direct Specialty Care is and how it differs from DPC and concierge medicine
Whether DSC is the right model for your specific specialty
The legal structure of a DSC practice — LLC vs. PC, opting out of insurance, and the Direct Care Contract
How to think about fees and pricing
What malpractice coverage looks like outside an institution
Your specific first steps — a 30-day action plan
Where the DSC movement is going — and why joining now matters
Full curriculum

14 Lectures · 4 Modules · ~3.5 Hours Total

$247 — one time

1
Why Did I Jump into Direct Care?
~12 min

The emotional anchor for the entire course. Opens with the real story behind the DSC Alliance — why a practicing rheumatologist left insurance-based medicine and what she found on the other side. Sets the tone: this is real, this is possible, and this is why it matters.

2
Discover Your Why
~10 min

Before tactics, before structure, before the legal framework — every physician needs to be clear about their own reason. This lecture guides physicians through identifying their personal motivation for considering DSC. The physician who knows their why will not be stopped by the obstacles. The physician who does not will turn back at the first one.

3
Change Your Mindset
~12 min

The insurance system trains physicians to think in terms of volume, RVUs, and billing cycles. DSC requires a different mental model entirely: one where your time has direct value, your fees are set by you, and your relationship with the patient is the product. This lecture addresses the mindset shift directly.

4
Understand the Concept of Direct Specialty Care
~15 min

The complete, definitive explanation of the DSC model — what it is, how it works, what the physician-patient relationship looks like, and what replaces the insurance company's role. Written and delivered by the physician who helped define the term. The foundational lecture every physician in this course needs.

5
DPC vs Concierge Medicine vs Direct Specialty Care
~12 min

The three most searched comparison in direct care — and the most commonly confused. This lecture explains each model clearly, shows exactly how they differ in structure and fee, and explains why DSC is the specialist-specific evolution of the direct care movement. Answers the question 'Is this just concierge medicine?' directly and definitively.

6
Is My Specialty Appropriate for Direct Care?
~10 min

The most common first question from specialist physicians. This lecture walks through which specialties work well in DSC, which require additional structure, and why nearly every specialist who is motivated to make the transition can find a viable DSC model for their field. Includes examples from rheumatology, cardiology, neurology, hematology/oncology, podiatry, ENT, and more.

7
What is the Right Practice Model for Me?
~12 min

Flat consultation fee vs. monthly membership vs. hybrid model. Telemedicine vs. in-person vs. both. Solo vs. group. This lecture helps physicians identify which specific practice structure fits their specialty, their geography, and their personal goals. By the end, each physician has a clear picture of what their DSC practice would look like.

8
Transitioning from Traditional Practice to DSC
~14 min

How do you actually make the move? This lecture covers the transition strategies DSC physicians have used — from leaving employed positions to converting existing patients, managing the opt-out notification process, and handling the financial bridge period between your last insurance payment and your first DSC revenue. Real strategies from physicians who have made the leap.

9
10 Things to Consider Before Starting Your DSC Practice
~15 min

A practical, specific pre-launch checklist. Not abstract principles — ten concrete considerations covering legal structure, malpractice, patient communication, fee setting, technology, and more. Every physician who completes this lecture leaves with a clear picture of what needs to be in place before they open their practice.

10
The Roadmap
~12 min

The complete DSC launch journey — every stage, in order. From initial decision to legal setup, to first patient, to growing the practice. This lecture is the bridge between understanding DSC and building it. It introduces what each stage requires and maps directly to the resources available inside Alliance membership for physicians who are ready to go further.

11
Understanding Legal Aspects: Professional Corporation (PC) vs LLC
~10 min

An educational overview of the two most common business structures for DSC physicians — what each one is, how they differ in liability and taxation, and which states require specific structures for physicians. This lecture gives physicians the foundational knowledge to have a productive conversation with their attorney. The state-specific opt-out guides and contract templates are inside Alliance membership.

12
Contracts with Patients — The Direct Care Contract
~12 min

What the Direct Care Contract is, why it exists, what it must include, and how it protects both the physician and the patient. This lecture explains the structure and purpose of the contract — the conceptual and legal foundation of every DSC practice. The actual attorney-reviewed contract templates are inside Alliance membership.

13
Understanding Malpractice Insurance for Independent Physicians
~12 min

What changes about malpractice coverage when you leave an institution or employed position. Claims-made vs. occurrence policies. Tail coverage — what it is, when you need it, and how to estimate the cost. The key questions to ask when obtaining quotes as an independent specialist. One of the most commonly misunderstood topics in the DSC transition — covered clearly and practically.

14
The Future of Direct Specialty Care
~20 min

A conversation with two leading voices in direct care and healthcare innovation. Where is the DSC movement going? What does the next five years look like for specialist physicians who practice outside the insurance system? What is the opportunity — and the risk — for physicians who wait? The inspiring final lecture — and the natural bridge to Alliance membership for physicians who are ready to build.

14
Lectures
4
Modules
~3.5 hrs
Total content
$247
One-time
What comes next

The Starter Course is the starting point. Here is what comes next.

The Starter Course teaches you what to do. Alliance membership gives you everything you need to do it. The Accelerator builds it with you.

You are here — learning
DSC Starter Course
$247
one-time
  • DSC model explained
  • DSC vs DPC vs Concierge
  • Is DSC right for your specialty?
  • Right practice model for you
  • Legal framework — overview
  • Direct Care Contract explained
  • Malpractice overview
  • 30-day action plan
  • Future of DSC
  • No contract templates
  • No operational template
  • No community access
Enroll Now — $247 →
Next — building with the full toolkit
Alliance Member
$97
per month
  • Everything in Starter Course
  • Attorney-reviewed contract templates
  • State opt-out guides — Medicare
  • Financial plan + fee worksheet
  • Front desk scripts for patients
  • Full webinar library — past + future live
  • Priority directory placement
  • Private member community
  • New resources added monthly
  • No quarterly expert sessions
  • No monthly group coaching call
  • No private cohort
Join Alliance Member →
Premium — building in 12 months
DSC Practice Accelerator
$597
per month · 12-month cohort
  • Everything in Alliance Member
  • 4 quarterly Mastermind days + expert faculty
  • Q1: Healthcare Attorney
  • Q2: CPA + Malpractice Specialist
  • Q3: Telemedicine + AI Expert
  • Q4: Social Media + Patient Acquisition
  • Monthly 30-min group Q&A — live with co-founder
  • Private cohort — 30 physicians
  • Quarterly deliverable each 90 days
  • Featured directory — top of specialty
Apply for DSC Accelerator →
Social Proof

What DSC Physicians Are Saying

The DSC Alliance online course was truly invaluable. It brought together, in a clear and practical way, information I had been trying to piece together for months from podcasts, articles, and Facebook groups. Just as importantly, it covered essential aspects of starting a direct care practice that I did not yet realize I needed to know. Before taking the course, I felt uncertain about where to begin and whether my plan would work. After completing it, I felt much more confident, informed, and ready to take actionable steps toward building my practice. The course is absolutely worth the cost for the time it saves, the clarity it provides, and the depth of knowledge it offers.

— Dr. Alexandra Channing, MD Pediatric Cardiology

Dr. Diana Girnita’s Direct Specialty Care (DSC) Course is an exceptional and truly unique resource. As a pediatric rheumatologist beginning my own journey in building a DSC practice, I found the course immensely valuable. It thoughtfully covers the “why,” “how,” and “what” of DSC in a way that is engaging, well-organized, and comprehensive. I have already gone through the modules twice and continue to gain new insights each time. Dr. Girnita is a true trailblazer in the DSC space, and I highly recommend this course to any subspecialist interested in developing their own direct care practice. She has done the hard work of building a clear roadmap, so you don’t have to reinvent the wheel.

— DR. Saumya Vinod Joshi, MD, MS Rheumatology

The DSC Starter Course through the DSC Alliance is an absolute game-changer for anyone looking to dive into the world of direct care. The curriculum is thoughtfully structured, making complex concepts approachable. Transitioning from clinical practice to entrepreneurship often feels like learning a second language without a dictionary, as medical school rarely covers the "business of medicine", but the DSC Starter Course makes things simple and provides the groundwork for a successful practice.

— Dr. Pavan Patel, MD Gastroeneterology

Common Questions

Frequently Asked Questions

Board-certified specialist physicians — rheumatologists, cardiologists, neurologists, endocrinologists, oncologists, podiatrists, ENT physicians, and any other specialist — who want a clear, honest understanding of DSC before committing to anything.

No. Most physicians taking this course are still in employed positions. It is designed for the planning stage — no decisions required before you start.

The course is education — what DSC is, whether it fits your specialty, and your first steps. Alliance membership is the operational toolkit — contracts, templates, financial plan, webinar library, and community. The course is included in full with Alliance membership.

Yes. It includes a dedicated lecture on specialty-specific direct care with examples from 10+ specialties.

Approximately 3.5 hours across 14 lectures and 4 modules. Lifetime access. Watch at your own pace.

Yes. Full refund within 30 days — no questions asked.

Three paths: Founding Member (free), Alliance Member ($97/month), or DSC Practice Accelerator ($597/month). All three are covered in the final module.

Yes — any device, anywhere.